

The Juneteenth& Me Festival
Economic, Behavioral Health & Community Impact Report — documenting a public-private model that turned celebration into measurable public value.
Prepared by
Princess Clark-Wendel, MBA
on behalf of H.U.E.S.
Prepared For
Community, Civic & Corporate Partners
Executive impact briefing

7,500
Total Attendees
UnprecedentedCommunity Reach
Cross-cultural market penetration capturing diverse, high-purchasing-power demographics across the region.
Total Attendees
7,500
102
Volunteers · +168.4%
144
Naloxone Kits · +188%
A year-over-year surge of 50% → 87.5%, cementing the festival as a regional anchor event.

6-Week Broadcast Coalition
3 stations · regionalWPGC
95.5 FM
Urban · Hip-Hop / R&B
WHUR
96.3 FM
Howard University Radio
WLZL
107.9 FM
El Zol · Spanish Tropical
A Public-Private Model That Multiplied Resources
For every $1 of direct County cash invested, the event yielded up to $8.01 in combined economic and public value — a conservative $7.23 at the lower bound.
Transforming Celebrationinto Harm Reduction
144
Naloxone Kits
Distributed — a 188% increase
250+
Families Trained
in opioid toxicity identification
$107,550
Cost Avoidance
Illustrative emergency-system savings
Upstream diversion in action: crisis cases redirected from EMS & the ED into the new 24/7 Crisis Receiving Center — via NADA-protocol warm introductions on-site.

Building TrustYear-Round
Monthly micro-activations supporting local Black-owned ecosystems.
Anchor alliance with IKEA Woodbridge for their 40th Anniversary Gala.
Breaking bureaucratic stigma through direct, informal employee-to-resident relationships.

The People’s Porch
This was the most income I have ever made at a festival. I definitely want to come back next year.
Natacha Wilson
Festival Vendor
I did not think you could top last year’s festival, but you did… I told others about it and brought my daughter.
Sylvia Lewis
Resident

2027
The Path Forward
Scaling Municipal Infrastructure
Proactive Budget for 10,000 Attendees
Expand footprint, vendor capacity, and clinical staffing to safely accommodate data-projected crowd growth.
Evaluate Dedicated Staffing Capacity
Evaluate dedicated event and community-engagement staffing capacity, including a centralized full-time position or equivalent operating model.